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Philosophy

理念・方針

Our Mission: Bring Smiles to the World with the Power of Nature

The Meaning Behind Our Logo

We took the A and U from Amino Up and worked them to form an equilateral triangle, with the bright green representing the color of fresh plant buds in spring. From our very first product, Super Amino Up, to our most popular, AHCC🄬, all of our products are of natural origin. These ‘blessings of nature’ form the roots of Amino Up.

The Origins of Our Name

Amino Up comes from Aminopurine, a cytokine which encourages growth in plants. The first product we developed, Super Amino Up, is a plant growth regulator, and our name comes from both.